An Opinion on Marketing Strategy
Danny Li, 2013-3-22
There is a Chinese take-out restaurant named " WokTasty" in Champlain Square. I often purchase Cantonese salmons, shrimps, ginger beefs and corn soups there. The manager is very smart, the salesmen normally package the cooked food in boxes, and put them under the counters so that no body can see the boxes from outside, they put only one or two boxes every time on the counters in order to give the customers the feeling that the food goes quickly, only one box left, no more, to lure the customers to consume, which uses the comparative psychology of the customers. For sure, it is unsafe for everyone to select the food by their unclean hands if all the food are put on the counters, and adding more counters increase the cost of the business which eventually increases the cost of the customers.
Nowadays , a lot of stores use the Chinese interlocking stratagems to market, such as swapping, scratching-off, buy-one-get-one-free, price-ending, prompting cash, and price-ceiling, etc. All the so-called marketing strategies usually take advantage of the greedy eating, vain gloriousness, seeking novelty of the customers, penny wise, pound foolish, essentially they are the cheating behaviours. If things go on like this, it is no good to the society and individuals when there are many evil-minded business and unhealthy customers. The marketing strategies are normally developed in the commerce colleges of the top-notch universities, the so-called "marketing strategies" should be limited in some specific areas and sectors. They are going to hurt the public when they are indiscriminately used in the real life.
I do not reject the smart marketing strategies, not in favours of the so-called "national wide business rush". "Money talks" and "Slave of the Money" is the most terrible thing in the commercial society, the soul of the society is filthy and filled with lust. I am in favour of the smart law of business management, all the market strategies such as swapping, scratching-off, buy-one-get-one-free, price-ending, prompting cash, and price-ceiling, etc can be allowed in the specific area once in a while with the pre-condition of harmless to the innocents, the business does not need to use the strategies indiscriminately on every body everyday to survive. The mature customers go shopping to buy the goods they need, the so-called "leading consuming" essentially is a kind of misleading consumer. Only those marketing strategies building up the individuals can be considered as the acceptable methods.
(20 minutes translation)
Danny Li, 2013-3-22
There is a Chinese take-out restaurant named " WokTasty" in Champlain Square. I often purchase Cantonese salmons, shrimps, ginger beefs and corn soups there. The manager is very smart, the salesmen normally package the cooked food in boxes, and put them under the counters so that no body can see the boxes from outside, they put only one or two boxes every time on the counters in order to give the customers the feeling that the food goes quickly, only one box left, no more, to lure the customers to consume, which uses the comparative psychology of the customers. For sure, it is unsafe for everyone to select the food by their unclean hands if all the food are put on the counters, and adding more counters increase the cost of the business which eventually increases the cost of the customers.
Nowadays , a lot of stores use the Chinese interlocking stratagems to market, such as swapping, scratching-off, buy-one-get-one-free, price-ending, prompting cash, and price-ceiling, etc. All the so-called marketing strategies usually take advantage of the greedy eating, vain gloriousness, seeking novelty of the customers, penny wise, pound foolish, essentially they are the cheating behaviours. If things go on like this, it is no good to the society and individuals when there are many evil-minded business and unhealthy customers. The marketing strategies are normally developed in the commerce colleges of the top-notch universities, the so-called "marketing strategies" should be limited in some specific areas and sectors. They are going to hurt the public when they are indiscriminately used in the real life.
I do not reject the smart marketing strategies, not in favours of the so-called "national wide business rush". "Money talks" and "Slave of the Money" is the most terrible thing in the commercial society, the soul of the society is filthy and filled with lust. I am in favour of the smart law of business management, all the market strategies such as swapping, scratching-off, buy-one-get-one-free, price-ending, prompting cash, and price-ceiling, etc can be allowed in the specific area once in a while with the pre-condition of harmless to the innocents, the business does not need to use the strategies indiscriminately on every body everyday to survive. The mature customers go shopping to buy the goods they need, the so-called "leading consuming" essentially is a kind of misleading consumer. Only those marketing strategies building up the individuals can be considered as the acceptable methods.
(20 minutes translation)
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